Issue 11 - February 2005

Editor & Publisher: Lynne Bullen


Contents:

Editorial

Article: "The Working Mothers' Revolution - Working From Home And Loving It!" [Copyright © 2004 Lynne Bullen]

Sweet Inspiration

Resources

Inspired Tips

Sponsors

Abbie's Book Review

Feedback

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Editorial

Over the past three or four years, I've received many emails and phone calls from people who would like to set up their own businesses, some of them wanting to work from home.

Many of them are from Mothers: First time Moms - age 23 - 35; Moms whose children were now at school; Moms who want to go back to work after being home for up to 16 years (until their children are in secondary school).

Many in the last category are struggling to secure employment; up against the younger people who have tertiary qualifications but have little or no experience. For some reason, regardless of the fine track record and experience one might have, those things seem unimportant to some employers. If one is over 40 (it used to be over 50), the application will go to the bottom of the pile while the younger applicants with qualifications will be considered for interview.

About 25 years ago, my job disappeared along with the downsizing of the company for whom I was working. Off I went, job hunting. It seemed that because I had no tertiary qualifications or a stream of letters after my name, I was out of the race. My experience seemed to count for nothing.

I did eventually land several wonderful jobs over the years, where all of my skills and experience were well utilised. Sadly, in 1990 my last position became redundant with the head office moving from Adelaide to Sydney. Job-hunting was really depressing.

Being one who lived by the expression "Don't let the turkeys get you down," I decided that if no-one would employ me, I would start my own business. Now, I'm not saying that in a flippant way. It certainly wasn't easy. That's just the things were. If I was to survive, I needed to stop fretting about all the people with no experience and lots of qualifications getting the jobs I felt should have been mine, and do something for myself.

Thankfully, with trusted friends, some previous employers, lots of research, hard work and silly mistakes, I eventually made my dream a reality.

There are many of us who already work from home, either in their own businesses or their employer's business, where staff who work from home is a better option for the employer.

There are many more who want to work from home, and most of them have a great idea that should net them a tidy profit. All of them have valid reasons for wanting to work from home.

The question most often asked by people who want to work from home are "Where do I start?"

Well, whether you're going to work from your home or in another location, setting up your business is much the same for both. Each brings its own set of challenges.

In this issue we're going to focus on one particular group ... Moms who work from home.

So, Mothers, the first thing I want to tell you is this: New Mom or older Mom, whether you're just starting out or have been working for many years, remember that no-one can take away your dream. Dream BIG!!! Keep in mind that you might need help along the way. There'll be lots of advice from all corners, some of it bad, some tried and true. Take it all in and use what suits you and your circumstances. If you really want it enough, you will achieve it. Let yourself be Inspired to Succeed.

Lynne


Article

"The Working Mothers' Revolution - Working From Home And Loving It!"

Copyright © 2004 Lynne Bullen

What's behind this revolution?

The reasons are many and varied. Many Mothers want to work from home; some Moms feel they have to work from home. Then there those whose only option is to work from home.

So just who are those Mothers already working from or wanting to work from home?

  • Mothers who have no partner to provide or assist in providing income
  • Mothers who need to supplement their partner's income
  • Mothers who have no other financial means of support
  • Mothers who don't want to lose touch with their skills or their workmates
  • Mothers who want to be with their infants and/or toddlers but want to work as well
  • Mothers whose children have grown up and left home (the "empty nest" syndrome)

You might fit into a different category altogether, but there is one thing that is common for each of you. You all have children and you all have your dream to run a successful business from home!

Setting up a business needs your full attention and a great deal of your time. Please don't try to do it all by yourself. You have friends and know people in business. Don't be afraid to ask them questions. The only answers or comments you should not take into consideration are things like, "Don't do it", "You're crazy", "No way!" (unless, of course, they can give you some sound and solid reasons which make very good sense).

Upon talking to some new and older Moms, I often hear them say things like "Oh, I'm just a mother and a housewife." You have no idea how angry that makes me. Just a Mother! ... Just a housewife! What are you THINKING?!!!!!!!

If you're a Mother and/or a housewife you probably have skills some working women don't! What are they? Well, just take a look at the list below; I'd be willing to bet my next cheque that you have at least some of these skills!

  • Negotiator
  • Communicator
  • Budgeting ability
  • Conflict resolution
  • Time management
  • Delegating skills
  • Making the best you can with what you have.

Just think about that.

OK. Now before we get into what sort of business you're going to establish, I do want to remind you (as if you need reminding) that you have a precious little person (or two or three) who will also need your attention.

Family First

You need to be aware that your first priority must be those little people. Please don't consider the needs of your children as distractions to your home-based-business. Always put them first.

What happens if your little ones need you when you're in the middle of a phone call to a prospective client or customer; trying to finish an assignment with a tight deadline; negotiating your next project; finalising accounts at the end of the month?

You don't have to go into long and involved explanations to anyone. All you have to do is handle the situation in a business-like manner. Tell the person with whom you're dealing that you will need to get back to him/her ... adding "within the hour". Tend to your child and make sure that you do make contact again within the hour.

If the situation is going to take longer to deal with, then make the call anyway and say that you haven't forgotten and that you would appreciate it if they would give you a little more time.

Safety Issues

If you work alone from your home office there are some things you need to look at in the course of your workday.

Be wary of "strange" phone calls or approaches. If you receive a phone call that rings your alarm bells, you can hang up. Best not to be drawn into conversation or give any information.

Build a rapport with your new clients before allowing them to visit your home, and be careful about going to someone else's home rather than his/her office. Find a mutually convenient time and place to meet your prospective client the first time, saying that you'll be out and about either "picking up" files or products and supplies, or "delivering work" to another client. Suggest meeting at a nearby shopping mall or similar. This will give you a chance to assess whether or not the person is genuine in the need of the goods or services you supply.

When you set up your workspace, be aware of your surroundings, what and who is where. If the person who has just walked through your door is a first time visitor, it's usually a good idea to "pretend" that there is someone else present in the home.

Another way to stay safe when you're working from home, is not to have your physical address on your business cards or other stationery, or anywhere else you may advertise. A Post Office Box is the safe way to go. If your local council or government allows you to hang a shingle, think about who it might attract. My choice would be not to. The last thing you want is someone unknown to you just turning up on your doorstep expecting to be invited in.

Build a reliable backup and support system

Building yourself a reliable backup and support system is the only way you'll stay afloat. You don't want to lose your clients/customers to your competition!

Your family and your friends are a good place to start. With any luck, they've been with you every step of the way while you've been planning, building your foundations and taking the necessary steps to eventually open your doors on the first day.

Your family and friends will have an understanding of what your goals are. They know you as a person as well as you in your professional skin. They will be among the best people to help when you need a hand.

We have already established that your family should come first. There will be, however, times when you need to call in the "reserves".

Family members and close friends may be willing to step in and take care of your child in your "hour of need". Those times when you need to crack that deadline, sign that deal, negotiate the next contract or purchase. You might have to work to someone else's time frame. This can put you in the position where you will need someone to look after your precious offspring. You need to know that the person is reliable and can take care of things for a morning or an afternoon. This will happen every so-often, so be prepared.

Don't abuse the friendships by calling on help every day. Your friends won't be to eager to help if they think you're "overdoing" the "I need help" call.

Your family and your friends are people you know better than any of your business contacts. These people are the most valuable and most important people in your life. Nurture these relationships. Treasure them, but ... and it really is quite a big but ... make sure they are mindful that you are running a business. The very fact that they're family or friends may mean that some of them will just phone or turn up for a chat. They are blissfully unaware that they are intruding on your time and your workspace.

When you work from your home, guidelines for family and friends are sometimes the hardest to put into place. A great deal of tact is necessary. It all depends on the way you relate your message.

Building relationships and making sure you have reliable backup and support is one of the major keys to a successful business enterprise. Fail here, and you won't make it. Start building these relationships now. Have your support system in place before you open your doors.

The Work at Home Mom is one of the fastest growing entities, she's a world-wide phenomenon and she is contributing to her country's economy in a financial and practical way.

With careful planning, you can join the revolution. Get into it! Read, watch, look, listen, question, research, surf the Net!. Go for your dream! Be Inspired to Succeed.

[Editor's Note: Part two of "The Working Mothers' Revolution ... Working From Home and Loving It" will focus on what you want to do ...the type of business you want to set up. In next month's newsletter we'll look at Choosing & Registering Your Business, Taxation & Finding an Accountant, Adequate Insurance, Your Office, Equipment and Essential Software]

Lynne Bullen is a successful businesswoman whose talents include Public Relations; Editorial and Commercial Copywriting; Design and Facilitation of Seminars, Forums and Workshops, Mentoring Services and Secretarial and Administrative support
She is a specialist in Digital Transcription

Contact Lynne via email:
or visit her website at http://www.lynnebullenstrategies.com.au


Sweet Inspiration

"It's all in how you SEE it."

(Excerpted with permission © Copyright 1999 Jeff Keller - Excerpted from Attitude is Everything, the International best-seller by Jeff Keller).

"Years ago, I read an article about Kent Cullers, a scientist who headed NASA's Search for Extra Terrestrial Intelligence project. Cullers, who has a doctorate in physics, was developing software that searches for radio signals indicating the presence of other life forms in the universe.

Sounds a little like Star Trek, doesn't it? But make no mistake about it, this is some pretty technical scientific research.

And yet, Cullers has a physical challenge to contend with. Let me tell you how he describes it. He refers to his condition as "a trivial affliction" and "just barely an inconvenience." What is Cullers' particular physical challenge? A touch of arthritis? Or an occasional migraine headache?

Kent Cullers is blind. That's right... he's blind. Isn't it incredible that someone can describe blindness as "a trivial affliction" or "just barely an inconvenience"?

By using these words, Kent Cullers is empowering himself to achieve great things. He doesn't give any power to his limitations and, as a result, he is able to transcend them and accomplish more than those who have their sight.

What obstacles are you facing in your life right now? Imagine the power you could unleash if you saw them as "just barely an inconvenience" instead of as an insurmountable barrier.

About the Author: Jeff Keller has authored many enlightening publications, including the International best-seller, "Attitude is Everything" . Visit Jeff at http://www.attitudeiseverything.com to read two sample chapters of his book, "Attitude is Everything", and to listen to audio clips from his new audio program, "Success from Soup to Nuts". I recommend Jeff's e-mail newsletter, "Here's To Your Success." Sign up!


Resources

Here's a fab website especially for Work At Home Moms (WHAM). Check it out! http://www.wahm.com/

Originating out of Canada, log on to http://susan.womenswealthandwellness.com/ and go to the Work From Home page. Great info ...

A smorgasbord of practical tips, ideas and lots of information - from http://www.momlinks.com/index.html and http://www.mymommybiz.com/

http://www.homebusiness-finder.com is also worth looking at.

Flying Solo is a really good place to source tips and gather information. Log on to
http://www.solotalk.com/articles/startingfamily.htm


Inspired Tips

Quote of the month:

Optimism is essential to achievement and it is also the foundation of courage and true progress.
- Nicholas Murray Butler -

Business Tip of the month:

"A great attitude does much more than turn on the lights in our worlds; it seems to magically connect us to all sorts of serendipitous opportunities that were somehow absent before the change."
- Earl Nightingale - 1921-1989, Author and Radio Announcer -

Health Tip of the month:

A smile is the lighting system of the face, the cooling system of the head and the heating system of the heart.
- Author unknown -


Sponsors

B & P Thursby Digital Services - Innovative, Creative and affordable Website design and maintenance. http://www.bpthursby.com.au/

JR Executive Services Specialising in MYOB and Minute taking as well as offering other secretarial services. http://www.jrexecutiveservices.com.au

Digital-e - Info To Go!, your source for ebooks, e-courses and information to help you achieve your dream of your own creative home-based business. http://www.digital-e.biz/


Abbie's Book Review

"Anyone Can Do It - Building Coffee Republic From Our Kitchen Table" by Sahar & Bobby Hashemi

'Anyone Can Do It' is an inspirational book for 'anyone' who dreams of starting their own business but doesn't think they fit into the entrepreneurial mould.

I started reading 'Anyone Can Do It' from a youth hostel in Ireland and I was immediately inspired. I had been toying with the idea of starting my own business and was even at the stage of having pages of scribbled notes and ideas of my concept. But it wasn't until I read 'Anyone Can Do It' that I really started to believe that my idea could become a reality.

Sahar and Bobby Hashemi are a brother and sister team who literally built 'Coffee Republic', the UK's answer to Starbucks, from their kitchen table to a business with over 100 outlets in the UK.

Sahar and Bobby are real people who were willing to risk their careers to follow their dreams. They detail the steps they too, from the initial idea, coming up with a name and ordering their first espresso machine, to how they wrote their business plan and found investors willing to believe in them.

The book is dotted with real life examples, samples of their business plan and 57 'laws' for starting and growing your own business. As Sahar and Bobby describe it, this book is 'a real life case study'. It is a step-by-step account of how they did it and an approach that you can adopt to increase your success as an entrepreneur.

They go into the little details that are often missed in traditional small business guides. One example tells of Sahar's adventures in New York as she secretly photographs coffee shops for ideas, consuming a record number of coffees and often being thrown out by suspicious staff.

Forget all the stories about Richard Branson and his crazy promotional stunts, or the criteria for being a 'successful entrepreneur' that is so often touted in the media. If you have an idea and are willing to take a risk, this book will show you that 'Anyone Can Do It' and give you bucket loads of inspiration to get you started!

Abbie Martin is the Director and Founder of Lifestyle Elements, a Personal Concierge and Lifestyle Management service based in Adelaide, Australia. Lifestyle Elements is for anyone who needs more time and provides professional, personal assistance to complete all those items on your 'to do' list. www.lifestyleelements.com.au. Contact Abbie at abbie@lifestyleelements.com.au


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